Ten cards a day — build, stage, launch. Every setting, every paste, one page.
Each day you build one pod (10 cards). Pods rotate so you run every angle across the fortnight.
Set these once. The paid steps cost render credits — build each video in one sitting.
W1-<angle>-H1/H2/H3 (same copy together), videos W1-<angle>-VID. Cards are collapsed — tap a card to open its paste blocks. Tick Built when it’s staged, run the pre-launch check, then tick Live at launch. Progress saves on this device and syncs to Clarity.
B-TO-S01
W1-TO-H1
HEADLINE: There's a third way to fund an Australian business. Most owners never hear it. H Comparison: a third funding path between the slow bank and the dear private lender. Headline = hook. Focal = THE GAP between two columns; exclude bank logos/names; balance. On-image CTA 'Compare your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours.
B-TO-S02
W1-TO-H1
HEADLINE: There's a third way to fund an Australian business. Most owners never hear it. D Before/After: a third funding path between the slow bank and the dear private lender. Headline = hook. Focal = the AFTER; exclude equal-weight halves. On-image CTA 'Compare your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours.
B-TO-S03
W1-TO-H1
HEADLINE: There's a third way to fund an Australian business. Most owners never hear it. Y Claim-Callout: a third funding path between the slow bank and the dear private lender. Headline = hook. Focal = the claim phrase w/ highlight; exclude any second claim. On-image CTA 'Compare your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours.
B-TO-S04
W1-TO-H1
HEADLINE: There's a third way to fund an Australian business. Most owners never hear it. K Aspirational: a third funding path between the slow bank and the dear private lender. Headline = hook. Focal = the SCENE (photoreal), one line; exclude text clutter; posed joy. On-image CTA 'Compare your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours.
B-TO-S05
W1-TO-H1
HEADLINE: There's a third way to fund an Australian business. Most owners never hear it. T Advertorial: a third funding path between the slow bank and the dear private lender. Headline = hook. Focal = headline-as-news; exclude ad-gloss; brand colours. On-image CTA 'Compare your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours.
B-TO-S06
W1-TO-H2
HEADLINE: The bank's too slow. That private lender's too dear. So what's left? H Comparison: a third funding path between the slow bank and the dear private lender. Headline = hook. Focal = THE GAP between two columns; exclude bank logos/names; balance. On-image CTA 'Compare your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
What's left is the bit in the middle nobody advertises. Funding Fred compares specialist AU lenders — faster than the bank, fairer than the premium mob — and shows what you'd qualify for in two minutes.
B-TO-S07
W1-TO-H2
HEADLINE: The bank's too slow. That private lender's too dear. So what's left? D Before/After: a third funding path between the slow bank and the dear private lender. Headline = hook. Focal = the AFTER; exclude equal-weight halves. On-image CTA 'Compare your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
What's left is the bit in the middle nobody advertises. Funding Fred compares specialist AU lenders — faster than the bank, fairer than the premium mob — and shows what you'd qualify for in two minutes.
B-TO-V01
W1-TO-VID
HOOK (cover line): There's a third way to fund an Australian business. Most owners never hear it. Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours. FORMAT: Solo Selfie · v1 — hold this script constant across every format. 9:16, V2 engine.
Australian cafe owner, 30s, behind the counter after close, talking straight to you
Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours.
B-TO-V02
W1-TO-VID
HOOK (cover line): There's a third way to fund an Australian business. Most owners never hear it. Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours. FORMAT: Solo Selfie · v2 — hold this script constant across every format. 9:16, V2 engine.
Australian cafe owner, 30s, behind the counter after close, talking straight to you
Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours.
B-TO-V03
W1-TO-VID
HOOK (cover line): There's a third way to fund an Australian business. Most owners never hear it. Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours. FORMAT: Green Screen · v1 — hold this script constant across every format. 9:16, V2 engine.
Australian cafe owner, 30s, behind the counter after close, talking straight to you
Two options, right? Wait months for the bank, or pay through the nose for fast private money. There's a third: one search that compares specialist AU lenders and surfaces the ones built for businesses like yours.
C-AB-S08
W1-AB-H2
HEADLINE: What if a bank 'no' just means you asked the wrong lender? N Quote-Result: a bank 'no' is one lender's box-tick, not a verdict. Headline = hook. Focal = the quoted line; exclude faces unless real. On-image CTA 'See what fits'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
A knock-back stings — but it's worth asking who you asked. Banks say no to plenty of good businesses. The right lender might say yes. Funding Fred compares specialist AU lenders so you find out.
C-AB-S09
W1-AB-H2
HEADLINE: What if a bank 'no' just means you asked the wrong lender? K Aspirational: a bank 'no' is one lender's box-tick, not a verdict. Headline = hook. Focal = the SCENE (photoreal), one line; exclude text clutter; posed joy. On-image CTA 'See what fits'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
A knock-back stings — but it's worth asking who you asked. Banks say no to plenty of good businesses. The right lender might say yes. Funding Fred compares specialist AU lenders so you find out.
C-AB-S10
W1-AB-H2
HEADLINE: What if a bank 'no' just means you asked the wrong lender? Q Poll: a bank 'no' is one lender's box-tick, not a verdict. Headline = hook. Focal = the poll question; exclude brand until footer (native look). On-image CTA 'See what fits'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
A knock-back stings — but it's worth asking who you asked. Banks say no to plenty of good businesses. The right lender might say yes. Funding Fred compares specialist AU lenders so you find out.
C-AB-S11
W1-AB-H3
HEADLINE: Why let one bank's 'no' decide whether the business grows this quarter? P Warning: a bank 'no' is one lender's box-tick, not a verdict. Headline = hook. Focal = warning marker + one line; exclude alarm overdose; red-everything. On-image CTA 'Compare your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
Every week you wait on a bank “no” is a week the contract, the stock, or the hire slips. Funding Fred compares specialist AU lenders in two minutes so one knock-back doesn't cost you the quarter.
C-AB-S12
W1-AB-H3
HEADLINE: Why let one bank's 'no' decide whether the business grows this quarter? H Comparison: a bank 'no' is one lender's box-tick, not a verdict. Headline = hook. Focal = THE GAP between two columns; exclude bank logos/names; balance. On-image CTA 'Compare your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
Every week you wait on a bank “no” is a week the contract, the stock, or the hire slips. Funding Fred compares specialist AU lenders in two minutes so one knock-back doesn't cost you the quarter.
C-AB-S13
W1-AB-H3
HEADLINE: Why let one bank's 'no' decide whether the business grows this quarter? N Quote-Result: a bank 'no' is one lender's box-tick, not a verdict. Headline = hook. Focal = the quoted line; exclude faces unless real. On-image CTA 'Compare your options'. CTA approach Curiosity; concepts vary on Layout spacing · Colour · CTA treatment.
Every week you wait on a bank “no” is a week the contract, the stock, or the hire slips. Funding Fred compares specialist AU lenders in two minutes so one knock-back doesn't cost you the quarter.
C-AB-V04
W1-AB-VID
HOOK (cover line): A bank 'no' isn't a verdict on your business — it's one lender's box-tick. Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them. FORMAT: Green Screen · v2 — hold this script constant across every format. 9:16, V2 engine.
Tradie in hi-vis, late 30s, ute / site background, just off a call with the bank
Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them.
C-AB-V05
W1-AB-VID
HOOK (cover line): A bank 'no' isn't a verdict on your business — it's one lender's box-tick. Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them. FORMAT: VO+B-Roll · v1 — hold this script constant across every format. 9:16, V2 engine.
Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them.
C-AB-V06
W1-AB-VID
HOOK (cover line): A bank 'no' isn't a verdict on your business — it's one lender's box-tick. Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them. FORMAT: VO+B-Roll · v2 — hold this script constant across every format. 9:16, V2 engine.
Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them.
C-AB-V07
W1-AB-VID
HOOK (cover line): A bank 'no' isn't a verdict on your business — it's one lender's box-tick. Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them. FORMAT: Text+B-Roll · v1 — hold this script constant across every format. 9:16, V2 engine.
Banks knock businesses back for reasons that have nothing to do with whether they're any good — a box unticked, a policy line, a bad quarter. Specialist lenders read it differently. Funding Fred compares them.
A-NCC-S14
W1-NCC-H3
HEADLINE: Curious what you could borrow, but don't want the credit enquiry? N Quote-Result: checking your options leaves no mark on your credit score. Headline = hook. Focal = the quoted line; exclude faces unless real. On-image CTA 'See your options'. CTA approach Risk-Free; concepts vary on Layout spacing · Colour · CTA treatment.
Fair enough — every enquiry leaves a mark, and you're only looking. Looking doesn't have to. Funding Fred compares specialist AU lenders and shows what you'd qualify for with no hit to your score.
A-NCC-S15
W1-NCC-H3
HEADLINE: Curious what you could borrow, but don't want the credit enquiry? E Stat-Led: checking your options leaves no mark on your credit score. Headline = hook. Focal = THE NUMBER; exclude decorative imagery; a second number. On-image CTA 'See your options'. CTA approach Risk-Free; concepts vary on Layout spacing · Colour · CTA treatment.
Fair enough — every enquiry leaves a mark, and you're only looking. Looking doesn't have to. Funding Fred compares specialist AU lenders and shows what you'd qualify for with no hit to your score.
A-SP-S01
W1-SP-H1
HEADLINE: Why do so many Australian businesses compare lenders before they ever ring the bank? C Social-Proof: smart owners compare specialist lenders before ringing the bank. Headline = hook. Focal = the stat; exclude brand pitch; stock happy faces. On-image CTA 'Compare your options'. CTA approach Social; concepts vary on Layout spacing · Colour · CTA treatment.
Because the bank is one lender with one rulebook — and comparing first means you see the specialist AU lenders it'll never mention. Funding Fred lines them up in two minutes, so you start with options, not a single “maybe”.
A-SP-S02
W1-SP-H1
HEADLINE: Why do so many Australian businesses compare lenders before they ever ring the bank? N Quote-Result: smart owners compare specialist lenders before ringing the bank. Headline = hook. Focal = the quoted line; exclude faces unless real. On-image CTA 'Compare your options'. CTA approach Social; concepts vary on Layout spacing · Colour · CTA treatment.
Because the bank is one lender with one rulebook — and comparing first means you see the specialist AU lenders it'll never mention. Funding Fred lines them up in two minutes, so you start with options, not a single “maybe”.
A-SP-S03
W1-SP-H1
HEADLINE: Why do so many Australian businesses compare lenders before they ever ring the bank? T Advertorial: smart owners compare specialist lenders before ringing the bank. Headline = hook. Focal = headline-as-news; exclude ad-gloss; brand colours. On-image CTA 'Compare your options'. CTA approach Social; concepts vary on Layout spacing · Colour · CTA treatment.
Because the bank is one lender with one rulebook — and comparing first means you see the specialist AU lenders it'll never mention. Funding Fred lines them up in two minutes, so you start with options, not a single “maybe”.
A-SP-S04
W1-SP-H2
HEADLINE: Ever wonder how other Aussie businesses get funded so fast? C Social-Proof: smart owners compare specialist lenders before ringing the bank. Headline = hook. Focal = the stat; exclude brand pitch; stock happy faces. On-image CTA 'See your options'. CTA approach Social; concepts vary on Layout spacing · Colour · CTA treatment.
It's not luck and it's not a magic lender. They compared their options before they needed the money — so when the moment came, they moved. Funding Fred compares specialist AU lenders in two minutes.
A-SP-S05
W1-SP-H2
HEADLINE: Ever wonder how other Aussie businesses get funded so fast? N Quote-Result: smart owners compare specialist lenders before ringing the bank. Headline = hook. Focal = the quoted line; exclude faces unless real. On-image CTA 'See your options'. CTA approach Social; concepts vary on Layout spacing · Colour · CTA treatment.
It's not luck and it's not a magic lender. They compared their options before they needed the money — so when the moment came, they moved. Funding Fred compares specialist AU lenders in two minutes.
A-NCC-V08
W1-NCC-VID
HOOK (cover line): Your credit score won't move when you check this. So why not look? See what your business could borrow, with no hit to your credit score. Funding Fred lines up specialist AU lenders so you can compare in about two minutes. No obligation to take a thing. FORMAT: Text+B-Roll · v2 — hold this script constant across every format. 9:16, V2 engine.
See what your business could borrow, with no hit to your credit score. Funding Fred lines up specialist AU lenders so you can compare in about two minutes. No obligation to take a thing.
A-NCC-V09
W1-NCC-VID
HOOK (cover line): Your credit score won't move when you check this. So why not look? See what your business could borrow, with no hit to your credit score. Funding Fred lines up specialist AU lenders so you can compare in about two minutes. No obligation to take a thing. FORMAT: Cloner · v1 (DEFER) — hold this script constant across every format. 9:16, V2 engine.
See what your business could borrow, with no hit to your credit score. Funding Fred lines up specialist AU lenders so you can compare in about two minutes. No obligation to take a thing.
A-SP-V01
W1-SP-VID
HOOK (cover line): Why do so many Australian businesses compare lenders before they ever ring the bank? Because the bank is one lender with one rulebook — and comparing first means you see the specialist AU lenders it'll never mention. Funding Fred lines them up in two minutes, so you start with options, not a single “maybe”. FORMAT: Solo Selfie · v1 — hold this script constant across every format. 9:16, V2 engine.
Confident Australian business owner, 40s, light-industrial unit, arms crossed but warm
Because the bank is one lender with one rulebook — and comparing first means you see the specialist AU lenders it'll never mention. Funding Fred lines them up in two minutes, so you start with options, not a single “maybe”.
B-SPD-S06
W1-SPD-H2
HEADLINE: Waiting on the bank 35 days — what's that cost by the time they answer? K Aspirational: the right lender can move in a day or two, not 35. Headline = hook. Focal = the SCENE (photoreal), one line; exclude text clutter; posed joy. On-image CTA 'See your options'. CTA approach Urgency; concepts vary on Layout spacing · Colour · CTA treatment.
Thirty-five days is a lost contract, an idle machine, a supplier paid late — long before the bank even answers. Funding Fred compares specialist AU lenders in two minutes, with decisions in a fraction of that.
B-SPD-S07
W1-SPD-H3
HEADLINE: Funding as fast as 24–48 hours, if the fit's right. Worth two minutes to check? E Stat-Led: the right lender can move in a day or two, not 35. Headline = hook. Focal = THE NUMBER; exclude decorative imagery; a second number. On-image CTA 'Compare your options'. CTA approach Urgency; concepts vary on Layout spacing · Colour · CTA treatment.
Fast funding is real when you're matched to the right lender. Funding Fred compares specialist AU lenders in two minutes — some can fund in 24–48 hours, subject to approval.
B-SPD-S08
W1-SPD-H3
HEADLINE: Funding as fast as 24–48 hours, if the fit's right. Worth two minutes to check? Q Poll: the right lender can move in a day or two, not 35. Headline = hook. Focal = the poll question; exclude brand until footer (native look). On-image CTA 'Compare your options'. CTA approach Urgency; concepts vary on Layout spacing · Colour · CTA treatment.
Fast funding is real when you're matched to the right lender. Funding Fred compares specialist AU lenders in two minutes — some can fund in 24–48 hours, subject to approval.
B-SPD-S09
W1-SPD-H3
HEADLINE: Funding as fast as 24–48 hours, if the fit's right. Worth two minutes to check? K Aspirational: the right lender can move in a day or two, not 35. Headline = hook. Focal = the SCENE (photoreal), one line; exclude text clutter; posed joy. On-image CTA 'Compare your options'. CTA approach Urgency; concepts vary on Layout spacing · Colour · CTA treatment.
Fast funding is real when you're matched to the right lender. Funding Fred compares specialist AU lenders in two minutes — some can fund in 24–48 hours, subject to approval.
B-LD-S01
W1-LD-H1
HEADLINE: Got an ABN and a few months' trading? That might be all a lender needs to look. Z Eligibility-Quiz: an ABN and trading history can be enough — no full-financials marathon. Headline = hook. Focal = the question + tickboxes; exclude money/outcome imagery. On-image CTA 'Compare your options'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
An ABN and a few months' trading is enough for some specialist lenders to assess you. Funding Fred compares low-doc options in two minutes.
B-LD-S02
W1-LD-H1
HEADLINE: Got an ABN and a few months' trading? That might be all a lender needs to look. Y Claim-Callout: an ABN and trading history can be enough — no full-financials marathon. Headline = hook. Focal = the claim phrase w/ highlight; exclude any second claim. On-image CTA 'Compare your options'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
An ABN and a few months' trading is enough for some specialist lenders to assess you. Funding Fred compares low-doc options in two minutes.
B-SPD-V02
W1-SPD-VID
HOOK (cover line): What could you say yes to this week if the money was there? Opportunities don't wait for the bank's timeline. If the money was sorted, what would you take on this week? Funding Fred compares specialist AU lenders in about two minutes. FORMAT: Green Screen · v1 — hold this script constant across every format. 9:16, V2 engine.
Builder in hi-vis at a live job site, mid-task energy, no time to waste
Opportunities don't wait for the bank's timeline. If the money was sorted, what would you take on this week? Funding Fred compares specialist AU lenders in about two minutes.
B-SPD-V03
W1-SPD-VID
HOOK (cover line): What could you say yes to this week if the money was there? Opportunities don't wait for the bank's timeline. If the money was sorted, what would you take on this week? Funding Fred compares specialist AU lenders in about two minutes. FORMAT: VO+B-Roll · v1 — hold this script constant across every format. 9:16, V2 engine.
Opportunities don't wait for the bank's timeline. If the money was sorted, what would you take on this week? Funding Fred compares specialist AU lenders in about two minutes.
B-SPD-V04
W1-SPD-VID
HOOK (cover line): What could you say yes to this week if the money was there? Opportunities don't wait for the bank's timeline. If the money was sorted, what would you take on this week? Funding Fred compares specialist AU lenders in about two minutes. FORMAT: Text+B-Roll · v1 — hold this script constant across every format. 9:16, V2 engine.
Opportunities don't wait for the bank's timeline. If the money was sorted, what would you take on this week? Funding Fred compares specialist AU lenders in about two minutes.
B-LD-V01
W1-LD-VID
HOOK (cover line): Got an ABN and a few months' trading? That might be all a lender needs to look. An ABN and a few months' trading is enough for some specialist lenders to assess you. Funding Fred compares low-doc options in two minutes. FORMAT: Solo Selfie · v1 — hold this script constant across every format. 9:16, V2 engine.
Young Aussie landscaper by his ute and trailer, driveway, easy-going
An ABN and a few months' trading is enough for some specialist lenders to assess you. Funding Fred compares low-doc options in two minutes.
C-BC-S03
W1-BC-H1
HEADLINE: What if your credit history mattered less than lenders led you to believe? N Quote-Result: specialist lenders look past a mark on the file at the business. Headline = hook. Focal = the quoted line; exclude faces unless real. On-image CTA 'Take a look'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
Banks trained owners to think the credit score is everything. For a lot of specialist lenders, it's one factor among many. Funding Fred compares those lenders so the file isn't the whole story.
C-BC-S04
W1-BC-H2
HEADLINE: Rough patch on the file? There are lenders who fund through it. H Comparison: specialist lenders look past a mark on the file at the business. Headline = hook. Focal = THE GAP between two columns; exclude bank logos/names; balance. On-image CTA 'Compare your options'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
A mark or two doesn't rule you out everywhere. Funding Fred compares specialist AU lenders who fund through a rough patch — see what fits.
C-BC-S05
W1-BC-H2
HEADLINE: Rough patch on the file? There are lenders who fund through it. P Warning: specialist lenders look past a mark on the file at the business. Headline = hook. Focal = warning marker + one line; exclude alarm overdose; red-everything. On-image CTA 'Compare your options'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
A mark or two doesn't rule you out everywhere. Funding Fred compares specialist AU lenders who fund through a rough patch — see what fits.
C-BC-S06
W1-BC-H2
HEADLINE: Rough patch on the file? There are lenders who fund through it. N Quote-Result: specialist lenders look past a mark on the file at the business. Headline = hook. Focal = the quoted line; exclude faces unless real. On-image CTA 'Compare your options'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
A mark or two doesn't rule you out everywhere. Funding Fred compares specialist AU lenders who fund through a rough patch — see what fits.
C-BC-S07
W1-BC-H3
HEADLINE: Think a mark on the file means no funding? Some lenders read it differently. H Comparison: specialist lenders look past a mark on the file at the business. Headline = hook. Focal = THE GAP between two columns; exclude bank logos/names; balance. On-image CTA 'See your options'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
One lender sees a mark and stops; another sees a business that's trading and keeps going. Funding Fred compares specialist AU lenders who read the file in context, not as a full stop.
C-BC-S08
W1-BC-H3
HEADLINE: Think a mark on the file means no funding? Some lenders read it differently. P Warning: specialist lenders look past a mark on the file at the business. Headline = hook. Focal = warning marker + one line; exclude alarm overdose; red-everything. On-image CTA 'See your options'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
One lender sees a mark and stops; another sees a business that's trading and keeps going. Funding Fred compares specialist AU lenders who read the file in context, not as a full stop.
C-BC-S09
W1-BC-H3
HEADLINE: Think a mark on the file means no funding? Some lenders read it differently. N Quote-Result: specialist lenders look past a mark on the file at the business. Headline = hook. Focal = the quoted line; exclude faces unless real. On-image CTA 'See your options'. CTA approach Direct; concepts vary on Layout spacing · Colour · CTA treatment.
One lender sees a mark and stops; another sees a business that's trading and keeps going. Funding Fred compares specialist AU lenders who read the file in context, not as a full stop.
C-BC-V02
W1-BC-VID
HOOK (cover line): What if your credit history mattered less than lenders led you to believe? Banks trained owners to think the credit score is everything. For a lot of specialist lenders, it's one factor among many. Funding Fred compares those lenders so the file isn't the whole story. FORMAT: Green Screen · v1 — hold this script constant across every format. 9:16, V2 engine.
Mechanic in his workshop, honest, matter-of-fact, wiping hands on a rag
Banks trained owners to think the credit score is everything. For a lot of specialist lenders, it's one factor among many. Funding Fred compares those lenders so the file isn't the whole story.
C-BC-V03
W1-BC-VID
HOOK (cover line): What if your credit history mattered less than lenders led you to believe? Banks trained owners to think the credit score is everything. For a lot of specialist lenders, it's one factor among many. Funding Fred compares those lenders so the file isn't the whole story. FORMAT: VO+B-Roll · v1 — hold this script constant across every format. 9:16, V2 engine.
Banks trained owners to think the credit score is everything. For a lot of specialist lenders, it's one factor among many. Funding Fred compares those lenders so the file isn't the whole story.
C-BC-V04
W1-BC-VID
HOOK (cover line): What if your credit history mattered less than lenders led you to believe? Banks trained owners to think the credit score is everything. For a lot of specialist lenders, it's one factor among many. Funding Fred compares those lenders so the file isn't the whole story. FORMAT: Text+B-Roll · v1 — hold this script constant across every format. 9:16, V2 engine.
Banks trained owners to think the credit score is everything. For a lot of specialist lenders, it's one factor among many. Funding Fred compares those lenders so the file isn't the whole story.